She also claimed that products that were naturally high in nutrients would become more popular than fortified foods and supplements. Today, the beauty is in the imperfection.” “I found an ad showing a beautiful, misshapen Yorkshire pudding, which read: ‘when you have our products, they are all the same’, and I thought: ‘that was yesterday’. “The future is in small-scale producing and small-scale deliveries."Īmmerlaan also criticised companies that focused on standardising products to the degree that they became generic. She stated that larger manufacturing sites would have to make way for smaller local producers. “Celebrity chefs are making way for celebrity producers,” she said, claiming that locally produced foods were set to become even more popular. “I’m sorry for Jamie, but his time is over,” Ammerlaan Taste & Trends food consultant Anneke Ammerlaan told delegates at last week’s Food & Drink Innovation Network conference on Breakthrough Innovation in Birmingham. The rise of local produce means that large-scale manufacturing, celebrity chefs and functional foods are on their way out, according to an expert trend consultant.
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